Hero Motocorp tees off to be title sponsor of World Challenge Golf

Hero MotoCorp Ltd, the world’s largest two-wheeler manufacturer, is to be the title sponsor of the prestigious World Challenge 2014.

The 16^th-annual Hero World Challenge will be held between December 3-7at the renowned Isleworth Golf & Country Club in Orlando, US, and will have 17 of the PGA TOUR’s best players compete for the $3.5 million top prize. The 72-hole, stroke play event is co-sponsored by the PGA TOUR and benefits the Tavistock Foundation and the college-access programs of the Tiger Woods Foundation.

Announcing this at Orlando yesterday, Pawan Munjal, vice-chairman and MD, Hero MotoCorp Ltd, who is an avid golfer himself, said: “This title sponsorship of the Hero World Challenge is reflective of Brand Hero’s rapidly expanding global footprint. Having been associated with the game in India for over two decades, and being the title sponsor of the Hero Indian Open for both men and women for several years, it is only befitting that we should be stepping on to the global arena of golf with the Hero World Challenge.”

Tiger Woods said, “This tournament has been an integral part of my foundation since 1999 and has raised $25 million for my foundation and local charities. We are thrilled to partner with Tavistock Group to make the tournament an even stronger platform for the game of golf and I am very excited to welcome Hero MotoCorp as title sponsor. They are a global brand and a great fit for the Hero World Challenge.”

Andrew Odenback, vice-president - Sports Ventures, Tavistock Group, said, “The Hero World Challenge features the strongest invitational field in golf. We are honored to build on its strong history and welcome the players, sponsors and fans at Isleworth Golf & Country Club.”