BMW Group posts record sales in February

The BMW Group achieved its best-ever February sales result with 151,952 BMW, Mini and Rolls-Royce brand vehicles delivered worldwide (prev. yr. 141,207/ +7.6 percent). A record number of 294,112 (prev. yr. 274,113) automobiles have been delivered to customers since the start of the year – up 7.3 percent year on year.

“We’ve had a good start to the year with February setting another sales record,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. “I am confident that our fresh model line-up, including the brand new BMW 2 Series Gran Tourer and the updated BMW 1 Series we’ve just premiered at the Geneva Motor Show, will provide the momentum to keep us growing in 2015,” Robertson added.

The BMW brand enjoyed its best ever February with 131,416 BMW vehicles delivered to customers worldwide, an increase of 5.2 percent (prev. yr. 124,952). Year-to-date sales rose 5.7 percent compared with the same period last year, totalling 255,981 (prev. yr. 242,130).

Following the model change last year, the Mini brand saw sales rise 27.1 percent to total 20,303 (prev. yr. 15,976). 2015 has seen the best start to the year for Mini with a total of 37,678 units delivered to customers in the first two months, an increase of 19.7 percent compared with the same period last year (31,486). 

BMW Motorrad also continued to build on its successful start to the year with a sales increase of 13.5 percent (9,195 / prev. yr. 8,098), making it the brand’s best ever February. A total of 15,458 BMW Motorrad vehicles were delivered to customers in the first two months of the year, an increase of 14.2 percent on the same period last year (13,536). This positive development is largely due to continuing strong demand for the vehicles introduced recently such as the S 1000 RR, R 1200 R and F 800 R.

Globally, the BMW Group achieved higher sales in all regions compared with February last year. Year-to-date figures are also up around the world, in line with the corporate strategy of balanced growth worldwide.

Deliveries of BMW and Mini models in Europe increased by 7 percent in February, totalling 64,685 (prev. yr. 60,435). 

Group sales in the Americas continued their strong start to the year with sales in the region up 13.8 percent in February (34,698 / prev. yr. 30,490). North America was the region’s biggest growth driver: deliveries of BMW and Mini vehicles in February totalled 28,921 in the USA (prev. yr. 24,476 / +18.2 percent) with a similar increase seen in Canada, where 2,692 vehicles were delivered to customers (prev. yr. 2,295 / +17.3 percent).

Customer deliveries in Asia are also higher than the same period last year with February sales in the region 4.1 percent up on last year (47,154 / prev. yr. 45,292) and year-to-date sales increasing by 5.4 percent (101,342 / prev. yr. 96,133).