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Tata Motors formulates new retail strategy
 Tata is looking for dealers and has recently put out ads in the front pages of a few broadsheets. |
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Testing the waters with social media
From OEMs to logistics and service companies, social media is being used to create awareness and target potential buyers. How effective is it? Kedar Jaidev logs in |
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CarZ to take on Carnation Auto
THERE ARE an estimated 18 million passenger vehicles on the roads. To capture the potential in servicing, even a small amount of these vehicles, CarZ – a Hyderabad- based multi-brand vehicle servicing outfit, has drawn up some aggressive plans. |
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Carnation goes online to grow biz
The Jagdish Khattar-led Carnation Auto focuses on e-biz to pre-empt discrepancies and enhance efficiency in jobs like insurance
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184 Mercs and still counting
Ten people who represented the group were then invited to the Mercedes-Benz plant at Chakan where they were given a presentation on the manufacturer’s entire product line-up. Mercedes-Benz also arranged test drives of all models within the expansive factory premises. This was their first and last meeting at the Chakan plant. |
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Nissan to accelerate its dealer presence
Nissan has revealed plans to spread and strengthen its presence in India |
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Alcoa scouts for business in India
The sharp downtrend in the industry notwithstanding, Alcoa Inc, the world leader in the production and management of primary aluminium, fabricated aluminium, and alumina with revenues of $27 billion in 2008, is seriously scouting the Indian commercial vehicle market for opportunities to introduce its forged aluminium wheels and Huck-brand lockbolt fasteners. |
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Auto dealers seek better margins
With automotive sales dropping hugely in recent months due to the credit crunch and general downturn in economic activity, auto dealers are increasingly feeling the pain and asking for a better deal from manufacturers. There are a total of 6,500 auto dealers in India, of which 2,000 are car dealers. |
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Maruti gets dealers to tap corporates
Maruti Suzuki is going all out to tap the corporate world. In its bid to tide over the sales downturn, authorised dealers across the country have been asked to actively pursue corporate clientele expecting them to continue buying cars, albeit in smaller numbers. Rivals Honda Siel Cars and Ford India, among others, are also taking the same route. Armed with a list of more than over 200 companies, senior Maruti executives in various dealerships are making ‘cold calls’ to potential buyers. |
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Brand Matters
The latest TNS Automotive Brand Study reveals how carmakers can boost their brand image in an increasingly tough marketplace. |
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Forsche: History in the Making
The exclusive women's taxi service created a stir when it was launched, says Ammar Master. |
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HMSI focuses on strong comeback in bikes
The new CEO does some hard talking on market realities and competition. Story: Murali Gopalan Photography: Mohamed Shafiq
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Why Splendor is so critical for Hero Honda
Its popularity seems unassailable, but Hero Honda’s best-selling bike has some tough challenges ahead. Story: Sandeep Belagajee
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The changing face of car service
There has been a remarkable transition over the years and TVS & Sons is ready to meet the challenge, reports T Murrali.
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