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Features - Branding & Retail
   
  Nissan to accelerate its dealer presence
Nissan has revealed plans to spread and strengthen its presence in India
 
       
  Alcoa scouts for business in India
The sharp downtrend in the industry notwithstanding, Alcoa Inc, the world leader in the production and management of primary aluminium, fabricated aluminium, and alumina with revenues of $27 billion in 2008, is seriously scouting the Indian commercial vehicle market for opportunities to introduce its forged aluminium wheels and Huck-brand lockbolt fasteners.
 
       
  Auto dealers seek better margins
With automotive sales dropping hugely in recent months due to the credit crunch and general downturn in economic activity, auto dealers are increasingly feeling the pain and asking for a better deal from manufacturers. There are a total of 6,500 auto dealers in India, of which 2,000 are car dealers.
 
       
  Maruti gets dealers to tap corporates
Maruti Suzuki is going all out to tap the corporate world. In its bid to tide over the sales downturn, authorised dealers across the country have been asked to actively pursue corporate clientele expecting them to continue buying cars, albeit in smaller numbers. Rivals Honda Siel Cars and Ford India, among others, are also taking the same route. Armed with a list of more than over 200 companies, senior Maruti executives in various dealerships are making ‘cold calls’ to potential buyers.
 
       
  Brand Matters
The latest TNS Automotive Brand Study reveals how carmakers can boost their brand image in an increasingly tough marketplace.
 
       
  Forsche: History in the Making
The exclusive women's taxi service created a stir when it was launched, says Ammar Master.
 
       
  HMSI focuses on strong comeback in bikes
The new CEO does some hard talking on market realities and competition. Story: Murali Gopalan Photography: Mohamed Shafiq
 
       
  Why Splendor is so critical for Hero Honda
Its popularity seems unassailable, but Hero Honda’s best-selling bike has some tough challenges ahead. Story: Sandeep Belagajee
 
       
  The changing face of car service
There has been a remarkable transition over the years and TVS & Sons is ready to meet the challenge, reports T Murrali.
 
       
  Bullet gets new lifestyle extension
The cult bike can be seen at the Good Earth showroom in Mumbai as part of the Esprite Nomade collection.
 
       
  Leasing the good life on wheels
LeasePlan India sees a surge in demand for top-end car models and has every reason to be pleased with the changing trends.
 
       
  Fucot saloons usher in comfort, right prices
Get ready to be pampered to the hilt when you take your set of wheels to a Fucot Car Beauty Saloon.
 
       
  Commercial sense
By practicing kaizen at its commercial vehicle service outlets, TVS & Sons is lending a professional touch to a once-unorganised business.
 
       
  Getting serious about customer satisfaction
Understanding the science behind customer satisfaction and its connect to consumer behaviour is as important as being committed to it.
 
       
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On Stands
Jan 01, 2010
Latest Cover
     
Autocar Professional's first issue of 2010 is an Auto Expo preview which covers a large number of exhibitors in the OEM and component sectors and also details their exhibits.
     
   
 
 
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