As Nissan Motor India Pvt Ltd (NMIPL) gears up to launch the Micra, it has kicked off a campaign in over 15 cities across the country to build brand awareness and reach out to prospective customers.
The company has kicked off a new ‘Exposure Marketing' initiative at
high footfall areas across key cities in India. Beginning May, this two-day activity will be held every Saturday and Sunday at a prominent city mall before moving to another city the following weekend. This will continue until December 2010.
As part of the initiative, special pavilions with interactive LCD kiosks have been set up at these malls. Students drawn from MBAs and car enthusiasts have been trained as brand ambassadors especially for this initiative and will be at hand to help customers get an overview of the Nissan heritage, its products and an opportunity to choose a model of their choice.
A micro site on the Nissan Micra has also been created to give those interested first-hand information of the Micra. http://nissanmicra.co.in.
The display areas will also have a wire frame design of the Micra to give customers a ‘touch and feel’ effect of the car. Once launched, the wire frames will be replaced with the actual car.
Kiminobu Tokuyama, MD and CEO, NMIPL says: “We are constantly looking at innovative platforms to reach out to our prospective customers. The Exposure Marketing initiative is one such opportunity to not only build awareness but also obtain valuable insights from the customer on our new product offering.“