Industry

INDIA SALES ANALYSIS: FEBRUARY 2016

by Autocar Pro News Desk Mar 01, 2016

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Motorcycle sales pick up speed

The big surprise came from the two-wheeler segment which clocked double-digit growth after many months, with a total sales of 13.62 lakh units. For a change, growth was driven by both scooters and motorcycles in February as the latter reported 11.05 percent growth in sales. Scooters continued to outperform with sales of 436,163 units (+17.71 percent).

Hero MotoCorp, India’s largest two-wheeler manufacturer, reported sales of 550,992 units in February, marking a healthy growth of 13.66 percent (February 2015: 484,769). The company says it managed to produce as many units at its Gurgaon, Dharuhera (Haryana) and Neemrana (Rajasthan) plants despite the local agitation which disrupted life in the region.

Launching its new family scooter model under phases, Hero MotoCorp rolled out the Duet in eastern India, which helped it record increased sales of this model last month. The company says the Duet, along with the Maestro Edge, has received a positive response in many local markets, helping consolidate its position in the local market.

Going forward, the company plans to launch its first in-house developed motorcycle, the Splendor iSmart 110 along with the Xtreme 200S, Duet electric scooter concept and a street-naked motorcycle concept, XF3R.

Reporting mild growth of 2 percent YoY, Honda Motorcycle & Scooter India (HMSI) has registered total sales of 369,227 units in February 2016, up 6.15 percent YoY (February 2015: 347,806). Of this, total domestic scooter sales comprised 229,332 units, which, according to the company, have grown by 10 percent YoY.

The company has also received close to 900 bookings of its recently launched NAVI model(s). The deliveries for this crossover, which is manufactured at the Tapukara plant, will begin in April 2016. Meanwhile, HMSI has started operations at its fourth plant in India, in Gujarat. Operations at the scooter-only plant are being ramped up on a daily basis. HMSI is yet to announce an official timeline for the start of local assembly operations of its globally popular twin-cylinder, 998cc adventure-touring motorcycle, Africa Twin.

TVS Motor Company reported a growth of 11.36 percent YoY for its total domestic two-wheeler sales of 183,199 units (February 2015: 164,508).

The latest addition in the Apache series, the 198cc Apache RTR 200 4V, has seen a positive response from customers. The Apache series which sold a total of 20,858 units in January 2016, accounts for close to 25 percent of overall motorcycle sales for the company.

India Yamaha Motor registered total domestic sales of 56,960 units in February, marking a healthy growth of 49.97 percent YoY (February 2015: 37,982).

Talking to Autocar Professional, Roy Kurian, vice-president – sales & marketing, Yamaha Motor India Sales, had mentioned that the company expects the Ray ZR to fetch sales of close to 10,000 units per month. While this will give a fillip to scooter sales on one hand, the company is looking at expanding its dealership network to 650-700 by end-2016 from 500 in 2015. 

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